Hi Bellas, In this crazy digital world, us makeup artists and content creators constantly need to evolve to reach our audiences and build...

Start with a Good Base The first step in creating any look is applying the base layer of makeup. Skin is very in and the look isn't...

When it comes to wedding makeup, there are certain tips and tricks you can use to make sure your bridal look is on point for the big day....

Let's be honest, dark circles suck. They make you look tired, older, and just overall not put together. But have no fear! I'm here to...

We all know that Thanksgiving dinner is the time of year when family and friends gather around the table to share a meal and give thanks....

The leaves are changing colors and the temperature is dropping, which can only mean one thing: Fall is here! With the change of seasons...

It can be hard to shop for the right makeup. There are so many brands, colors and choices. How do you know what works for you? Here...

As the wedding season enters full swing, the pros at Industry Makeup Academy have some recommendations for what to pack in your pro kit....

Summer vacation is just around the corner and that means one thing: lots of time to relax and have fun! With so much free time, it's the...

As a professional makeup artist, I'm always on the lookout for the latest trends. And this spring, there are two trends that I'm really...

Spring has officially sprung. We are loving the warm weather but not so much the pollen and seasonal allergies. Did you know that you...

Have you been inspired by the makeup on the hit show "Euphoria" on HBO? We definitely have! The graphic liner, rhinestones, pops of...

Hi Bellas, I'm back with another post inspired by some of my students at Industry Makeup Academy. A few of them asked, "How do you know...

Did you know that January is the coldest month of the year? If you haven't updated your beauty routine for the cold, chances are you...

fLet's sst artt o This is a no- Over the year, ou- It's never too late to take the time to find your perfect look. I've had clients...

We are officially in the midst of the Holiday season. Are you getting ready for Holiday get togethers and parties? This is a great time...

I know that a lot of our audience are fellow MUAs and makeup enthusiasts. As makeup instructors, we get a lot of interest from our...

Highlight and Contour is a technique that many Makeup Artists have incorporated into their skillsets to transform clients. Nowadays,...

Storing various sets of eyelashes in your makeup kit comes in handy, but can take up a lot of valuable space. Here are some of IMA...

IMA Alumni and Owner of Laura Cross Makeup Artistry, Laura Cross, earned a spot on Wedding Rule's Top 20 Wedding Hair & Makeup Artists in...